Outbound Lead (Senior SDR)

Function: Outbound Lead (Senior SDR) Experience: 3-4 Years Location: Pune (On-Site) About Amura Amura is India's leading growth and marketing company for B2B brands across the globe. We bring two decades of experience engineering growth for B2B businesses, with over $100M in ad spend managed across 300+ companies, and we are now expanding our own outbound into the US and EU. The role The Outbound Lead is an experienced SDR who runs Amura's outbound engine. You decide what gets sent, to whom, and why, and you check every week whether it is working. You are the operator. You write the requirements, test what is built, watch the numbers and keep improving the system. You work closely with our Account Executive, who takes qualified leads into pitches, and with the marketing and service teams behind our standardised packages. What you will own You own four things: outbound results, the health of the outbound system, the junior SDR team, and the handoff to the AE. Outbound for the India and Global Define the ideal customer profile, target account tiers and messaging for each of our standardised service packages in each market Plan and run outbound across cold calling, email and LinkedIn, including ABM plays for priority accounts Write and test sequences, offers and call scripts, and keep a log of what works by package and market Run outreach within GDPR, PECR and CAN-SPAM rules, with clean opt-out handling Running the system with the tech team Turn what you need into clear briefs for the tech team: data sources, enrichment steps, sequences, routing rules and reports Test every build before it goes live and report issues with clear examples Watch deliverability, bounce and reply rates, lead response time and data quality, and raise problems early Keep the CRM (Kylas) clean, with lead stages and the definition of a qualified lead applied the same way every time Leading the junior SDRs Set daily and weekly cadences, targets and call standards for the SDR team Run the calling team: listen to live and recorded calls, use a scorecard, refine scripts and call lists, and give regular feedback Coach on conversations, objection handling and qualification, using call and reply reviews Train the team to use AI tools for research and first drafts, with human review before anything is sent to priority accounts Handoff and reporting Pass qualified leads to the AE with a short brief covering the account, the contact, the package of interest and what was discussed Publish a weekly report on meetings booked, qualified pipeline, cost per meeting and experiments run, in plain language that the founders can act on Tools you should know You use these tools daily as an operator. You do not need to build integrations yourself, because the tech team does that, but you should be able to set up and run campaigns end to end. Function Tools Level Email sequencing Instantly, Smartlead, Lemlist or similar Must know at least one Lead data and enrichment Apollo, Clay, LinkedIn Sales Navigator Must know Apollo or Clay Signal and data sourcing Clay, Apify, PhantomBuster, LinkedIn Sales Navigator, Reddit and X data through APIs or scraping tools, job boards and directories Must know CRM Kylas, HubSpot or Salesforce Must know one, quick to learn Kylas Calling and LinkedIn A dialer or cloud calling tool, LinkedIn outreach Must know Email health SPF, DKIM, DMARC, Google Postmaster Tools, verification tools such as ZeroBounce or NeverBounce, multi-domain and mailbox setups Must understand at scale AI for research and drafts ChatGPT, Claude or similar Must know Reporting Google Sheets, CRM dashboards, Looker Studio Good to know Automation n8n, Make or Zapier at a basic level Plus Compliance basics. You should understand cold email rules for the US and EU: CAN-SPAM in the US, and GDPR and PECR in Europe, including lawful basis, opt-out handling and which contacts can be approached, plus the calling rules that appl