B2B Sales Manager – Bulk Sales & Institutional Accounts

B2B Sales Manager – Bulk Sales & Institutional AccountsCompany: Satyayani India Private LimitedLocation: Ahmedabad, GujaratExperience: 4–15 YearsIndustry: Food Ingredients | Dry Fruits & Nuts | Agri Commodities | FMCGEmployment Type: Full-TimeAbout SatyayaniSatyayani is a vertically integrated Phool Makhana processing company with roots dating back to 1994. We work directly with 800+ ...farmers, operate our own processing facility in Purnia, Bihar, and supply leading FMCG brands, private-label companies, exporters, distributors, and institutional buyers across India.As we expand our B2B operations, we are looking for an ambitious, commercially driven B2B Sales Manager to acquire new bulk buyers, develop strategic accounts, and build a scalable sales function.Key Responsibilities1. B2B Business Development• Identify, approach, and acquire new bulk-buying customers, including FMCG brands, food manufacturers, private-label companies, exporters, corporate buyers, and institutional customers.• Independently manage the complete sales cycle, from lead generation and requirement identification to sampling, commercial negotiation, order closure, and repeat business.• Develop a strong pipeline of high-volume, long-term customers.2. Key Account Management• Establish and maintain relationships with procurement heads, purchase managers, sourcing teams, and business owners.• Understand customer requirements regarding product grades, specifications, volumes, pricing, and delivery schedules.• Drive repeat orders, account expansion, and long-term customer retention.3. Commercial & Revenue Management• Achieve monthly, quarterly, and annual sales targets.• Negotiate pricing, minimum order quantities (MOQs), payment terms, and commercial agreements.• Ensure profitable sales growth while managing margins, receivables, and customer credit exposure.• Maintain accurate sales forecasts, pipeline reports, and customer records.4. Sales Strategy & Team Development• Identify new market opportunities, customer segments, and strategic partnerships.• Develop structured B2B sales processes and customer acquisition strategies.• Work closely with founders, procurement, production, and operations teams.• Build and lead the B2B sales team as the business scales.Candidate Requirements• 4–15 years of relevant experience in B2B bulk sales, institutional sales, key account acquisition, or food ingredient sales.• Experience in dry fruits, nuts, spices, food ingredients, agri commodities, or bulk food products is strongly preferred.• Demonstrated success in independently acquiring and developing high-value B2B accounts.• Existing relationships with FMCG brands, food manufacturers, procurement teams, exporters, or institutional bulk buyers will be a significant advantage.• Strong understanding of B2B pricing, margins, MOQs, credit terms, and commercial negotiations.• Excellent communication, relationship-building, and negotiation skills.• Entrepreneurial mindset with the ability to work independently and build a sales function from the ground up.Important: This position is focused on direct B2B bulk sales and institutional customer acquisition. Candidates whose experience is limited to conventional FMCG General Trade (GT), Modern Trade (MT), distributor management, or retail secondary sales may not be suitable unless they have relevant direct B2B sales experience.What We Offer• Competitive compensation with attractive, uncapped performance-linked incentives.• Direct collaboration with the founders and faster decision-making.• Strong sourcing and processing infrastructure to support business development.• Opportunity to build and eventually lead the B2B sales function.• Significant ownership, autonomy, and career growth in a rapidly expanding business.How to ApplyInterested candidates can apply through LinkedIn or email their CV to info@satyayaniindia.com.