Account Intelligence & Research Executive

Account Intelligence & Profiling Build detailed account profiles covering IT infrastructure, tech stack, digital assets, IT budgets, and procurement patterns Identify and map C-level executives, decision-makers, and buying committees across target accounts Track company triggers: funding, M&A, leadership changes, expansions, technology investments, and strategic announcements Market Research & Industry Insights Conduct vertical-specific research (BFSI, Healthcare, Retail, Manufacturing, Technology, etc.) to identify trends, pain points, and opportunities Monitor competitor activity, market shifts, and emerging technologies relevant to target accounts Prepare periodic intelligence briefs and dashboards for sales and marketing leadership Account-Based Marketing (ABM) Enablement Collaborate with ABM and demand gen teams to prioritize target account lists (Tier 1/2/3) based on fit, intent, and engagement signals Provide account insights to personalize campaigns, content, sales decks, and event invitations Support segmentation, persona mapping, and buying journey analysis for ABM plays Data Management & CRM Hygiene Maintain accurate account and contact data in CRM (Salesforce/HubSpot) and marketing automation platforms Enrich account records using tools like LinkedIn Sales Navigator, ZoomInfo, Crunchbase, Tofler, ZaubaCorp, and similar Ensure data quality, compliance, and timely updates for research coverage Sales & Marketing Collaboration Partner with SDRs, AEs, and marketing managers to align research outputs with outreach strategies Support event targeting by identifying high-potential accounts for webinars, roundtables, and industry conferences Respond to ad-hoc research requests for strategic deals, RFPs, and executive briefings Requirements Bachelor's degree in Business, Marketing, Economics, Statistics, or related field (MBA preferred but not mandatory) 2 to 5 years of experience in account intelligence, market research, competitive intelligence, business research, or ABM Strong understanding of enterprise IT, technology stacks, cloud infrastructure, and digital transformation trends Proficiency in research and intelligence tools: LinkedIn Sales Navigator, ZoomInfo, Crunchbase, Tofler, ZaubaCorp, SimilarWeb, Gartner, Forrester (exposure to any 3–4 tools is sufficient) Advanced Excel skills (pivot tables, VLOOKUP, data cleaning) and comfort with CRM systems (Salesforce, HubSpot, Zoho) Excellent written and verbal communication skills with the ability to synthesize complex data into clear, actionable insights High attention to detail, ability to work independently, and manage multiple priorities in a fast-paced environment